Day 20 🚀 Start before you’re ready

The timing will never be right. So just go for what you want now.

People often think “have-do-be”: When I’ll have a million dollars, I’ll start my own business and I’ll become an inspiring entrepreneur.

While it actually works the other way around. It’s “be-do-have”: Make your mind and embody that inspiring entrepreneur now. You will naturally start your business and attract abundance.

This is how the law of attraction works. You become the person and then what you want will manifest. So many people have waited their entire life to have what they thought they needed to have before chasing their dreams. Don’t be that person. Go for it now!

This is why I love Marie Forleo and her saying: Start before you’re ready. Because you may never feel ready.

Day 19 🚀 Your money mindset

This is something I wanted to address because our money mindset often holds us back.

When it comes to taking action, I believe conscious businesses is the most effective way to improve the world. And a successful business needs to be profitable.

I like talking about it because it’s taboo and we often have a poor opinion about money. “Money is the root of all evil”, right? Nope.

I know it because I used to think the same. But there are training and experiences I want to make. People and causes I want to support. A message I want to spread. Local organic food I want to buy. And I need money to do this.

Together, we need to build a different money story. One where conscious people circulate money to create a better world.

This podcast with Peta Kelly opened my eyes. She combines spirituality & purpose with money & business.

Day 18 🚀 Create a ripple effect

Every choice you make create a self-reinforcing loop. For example, if I get drunk, I won’t sleep well and will lack willpower the next day. I will then eat unhealthy food and skip my meditation, making it even worse. I won’t do any work and I’ll feel miserable.

On the contrary, when I feel rested and have my willpower, I do my routine and feel empowered. It creates a virtuous cycle. Do this every day and you can build an amazing life.

So as you see, it’s all about making the right small but consistent actions that create an amazing life. Because they all compound. This is what the ripple effect is.

So from Today, make the ripple effect works for you, not against you. And it starts with listening to this interview.

Day 17 🚀 Stop working hard, start working smart

Some advice out there is all about working your ass off. "Sleep when you're dead" is something you could hear from Gary V, Grant Cardone or Arnold Schwarzenegger. It works for them. And I do believe in dedication and being committed to your work.

Still, some people make it work while taking the time to relax and enjoy. Life is not a race. People like Tim Ferriss, Aubrey Marcus, Jeff Bezos or Michael Singer talk very well about it.

To me, my daily routines, my meditations or going on retreats are part of being effective. Having the clarity to do the right thing. A few great decisions can be more effective than a month of hard work.

I let you find your own balance, but sometimes the answer is not in doing more but in doing less and making space. We expand on this in our time ownership program.

Aubrey Marcus is one of the masters of this work-life balance. Lots of wisdom here:

Day 16 🚀 The power of morning routines

I discovered morning routines thanks to Tim Ferriss and now I couldn’t imagine my life without. Here are 3 reasons why you should have a morning routine:

1- Start the day with a feeling of achievement

After my morning routine, I pat myself on the back and I know I’ve started the day well. This feeling will stay with me during the entire day and I’ll feel like smashing tasks one after the other.

2- Do a lot at a moment when you’re usually not efficient

During my morning routine, I tick a lot of boxes. Exercising, meditation, setting an intention, drinking water, all these little things I would otherwise struggle to fit in my day. And what’s the alternative? If you don’t have a set routine, you’ll probably waste time when you wake up.

3- Preserve your willpower

With a set morning routine, you don’t have to choose what to do when you wake up. The routine has already been designed, so it’s simply about following it. You’re more likely to do the right thing, and you also preserve your willpower for the more important decisions you’ll have to make during the day.

A lot of my morning rituals are inspired by Jim Kwik.

Day 15 🚀 Create your reality

Yes, there is a world out there and it’s important to see reality as it is.

Still, we often forget that everything we perceive is us creating our own reality. 2 people experiencing the same event can have 2 very different realities.

For example, if you think we live in a scary world with terrorists everywhere and that people want to harm you, that’s probably the world you’ll live in. Personally, I don’t watch the news, connect with positive people, smile most of the time, and my world is a world where people smile back and are good people.

This is a cool TED talk explaining how your brain is actually hallucinating your reality.

Day 14 🚀 Do not let fear and stress control you

When you operate under fear or stress, you activate your sympathetic nervous system. The fight or flight response. It has its reason. Stress is useful when you need to focus and get all your energy to escape a dangerous situation.

However, in our modern day and age, with ever-increasing distractions and worries, we tend to be stressed all the time. This chronic stress affects our body’s ability to restore and it makes us age faster and get all kinds of disease. This is why I consider meditation to be so important.

On top of it, when you act out of stress or fear, your brain doesn’t function properly and you end up making pretty poor decisions.

This is all very scientific and Dr. Bruce Lipton explains it very well in this video.

Day 13 🚀 Taking responsibility for your health

This is a big one.

As mentioned, I think we live at the best time ever and we should be grateful for all we have. We live longer and in better conditions than ever.

That being said, the current society of consumption also has its drawback.

The whole food & drug system is based on people eating unhealthy food, getting sick and then resorting to medication. This is a multi-billion dollar industry that would collapse if people started to have a healthy lifestyle.

There is no one evil behind this, it is just how the system works. If your whole business makes money out of people being unhealthy, your commercial interests are directly in contradiction with people's wellbeing.

Unfortunately, money allows the food & drug industry to create biased studies and spread them in the media. This is why you need to be very careful and challenge everything you know about nutrition.

One example. You may have heard "Breakfast is the most important meal of the day". This saying was invented in the 19th Century by John Harvey Kellogg to sell their newly invented breakfast cereal.

Junk food companies want you to be confused because then you get overwhelmed. It becomes too hard to know what's right and wrong, you end up going for the cheaper or addictive option, typically the unhealthy food. This is amazing for junk food companies because this kind of food costs literally nothing to produce, compared to perishable whole foods that are way more annoying to deal with.

The meat & dairy industry is also financing a lot of biased studies, I expand on this in my nutrition program.

Same with supplement companies that finance studies about the importance of protein and spreading the results in mainstream media.

Now even the healthy food industry is doing it. Many companies selling healthy foods will exaggerate and try to convince you that you absolutely need that one superfood, be it acai, goji berries or spirulina.

Dr Greger has been raising awareness on this for years now and this interview opened my eyes.

Day 12 🚀 Those things you didn’t get taught at school

There is a lot to say about our education system. As mentioned Yesterday by Prince EA, it has been built to support the industrial age and hasn’t evolved much since then.

There are a few things we are often not taught that are so important. Like how to keep learning. How to stay healthy. How to think creatively. How to manage money.

I don’t want to start a debate whether these things should be taught at school. And chances are your parents haven’t taught you much about them either. But the fact is, you’ll have to take responsibility for learning these skills.

This is where personal growth kicks in. School taught you how to fit in the system. How to be useful for the economic machine. Not how to be happy or fulfilled. This, you have to take into your own hands. Congratulations on taking this step to full empowerment.

One example of an important thing you are not taught anywhere is how to have a healthy relationship with technology. Many technology companies earn money through hijacking your attention.

As it’s a new phenomenon, your parents and teachers have no clue about the associated risk and the addiction it leads to. You have to self educate.

This TED talk was a revelation to me and since then I’ve drastically changed my relationship with my smartphone and social media. It led me to create a time ownership program and part of it is our relationship with tech. Enjoy!

Day 11 🚀 Aiming high

You see, as we grow up, we are often told we should not aim too high. That it’s arrogant, or pretentious. In the old paradigm, it makes sense. When you needed farmers, soldiers or factory workers, you didn’t want people to stand out. Even in services, many jobs require you to shut up and do your job.

Well, times are changing and this is not the need of the time anymore. With better tech and automation, what the world needs is more ambitious and creative people. Driven people who can think outside the box.

So I don’t know about you, but I have big plans! More videos, more podcasts, more programs, huge events, a book… Honestly, I’ve never been that excited!

Some people will think I’m an imposture. Even my inner voice sometimes goes “Who do you think you are?” Who cares? I’ll keep going 🙌 Doubt will be there but I’ll make sure it’s in the back seat, not in the driver’s seat.

I hope from now on you'll decide to aim high and won't apologise about it. Here is a cool video by Prince Ea about the story of the eagle who thought he was a chicken. As it's a short video, I added another great one by Prince Ea about our education system.

Day 10 🚀 Be vulnerable and stop caring about people's opinion

As you uncover your authentic self, you will most likely encounter some resistance from others. When you stand for what you believe in, this is a risk. The risk is worth the reward though.

We are social animals. We want to be accepted. This is inbuilt in our DNA. So if people disapprove of what we are doing, we get hurt. Especially when these people are close to us.

But this is necessary, otherwise, not only will you not live your authentic life, but you'll also build resentment towards these persons and end up ruining the relationship anyway.

Being authentic requires vulnerability and courage. It requires to accept that people may criticise or mock you. Easier said than done, but you want it not to affect you. As you go and express your values, you will become more and more used to it.

2 more things:
- Everyone won't tell you, but you will also be admired for it and help people do the same.
- We tend to overthink. Many people also just won't really care and many will be very supportive. Our fear when exposing ourselves is often really exaggerated.

Day 9 🚀 Stop complaining

I remember when I was still working an office job. The conversations with the colleagues at lunchtime. Our favourite game? Complaining.

Complaining about the boss. Bitching about the investment board's decision. Gossiping about a colleague.

At some point, I understood how irrelevant complaining was and then I could not stand it much. After all, I had chosen to work there, if I wasn't happy I could leave or change things.

You see, when you complain, you give away your power. You stop acknowledging that you chose the situation. That you have the power to make the most out of it.

It doesn't mean you don't do anything about it. If a situation doesn't suit me, I can move away. Or I can try and fix it. Or I can accept it, but then there is no point complaining.

As a business owner, and for life in general, I understood there was no time to waste complaining. Either I do something about it, either I accept it.

Full ownership can be confronting. If things don't work out, that's my mistake. Someone betrays me? I created this. An unfortunate event happens in my life? I manifested it and it must have happened for a reason. It can be confronting but it is also very empowering.

It is now 100% part of my life. I don't think you'll catch me complaining. If you do, tell me because that means I'm giving away my power.

One guy you can listen to when you find yourself making excuses is Gary V. He is one of the most influential persons on social media and his advice is very empowering.

Day 8 🚀 You can become anything you set your mind to be

Ok, there might be a few limitations. For example, if I want to become a professional NBA player, it’s probably too late, whatever my motivation is.

Still, most of our limitations are within our own minds. Almost all of us can run a marathon. Become a business owner. Learn to play the piano. Travel the world. It’s just about what we set our mind to do. What we believe is possible.

The recipe to achieving extraordinary things is not to be born special. It is to believe in yourself and follow up with consistent actions.

Today, I share with you this video with David Goggins. I read his book and he has a truly inspiring story. He trained his mind to endure almost anything and never quits and it took him way further than he thought it could.

Day 7 🚀 Find out your why

Motivation is great to get started. But to keep going when it gets hard, you need a strong "why". This is your fuel when you feel tired, lonely, discouraged.

Finding a strong why is also what will help you attract people.

People buy what you stand for rather than just your product. You will find out more about it with Today's amazing TED talk by Simon Sinek. It is actually one of the talks that pushed me to start UNLOCKT.

When Elon Musk sells a flamethrower, the people who buy it would never have bought it from another company. When Gary V sells sneakers, the only reason people buy them is that they love what he stands for. It's a way for the fans to express their values.

Work on your vision, make sure you are able to communicate it clearly if you want to create a solid following.

Day 6 🚀 Do what you love

We live at an amazing time. Today, with the Internet, you can have any passion you want, you will be able to find like-minded people and to monetise it.

You love collecting schmurfs? Nowadays, you can become an influencer for the other people who love collecting schmurfs, have your Youtube channel, a podcast and an online store about it.

The world is changing. There is more abundance than ever. We used to need people to work in farms so we can have food. Then in factories so we have goods. Then in services. All of this is getting disrupted at an ever-growing pace.

The world of today and tomorrow needs people who are passionate about what they are doing. In 20 years, we may need more yoga teachers than accountants. So it can be a good idea to correct your path now.

As the world will keep changing quickly, doing something you are passionate about can be a good idea because you can always new ideas on how to monetise and make a living out of this passion.

Haven’t figured out everything yet? It’s fine. Steve Jobs knows a thing or 2 about following your passion. And as he says, you cannot connect the dots forward. But follow your heart and trust that they will connect when you look backwards.

Day 5 🚀 Surround yourself with the right people

In the first emails, I talked about the importance of how you feed your mind. You want to consume empowering and positive content. Insightful books.

But the people around you will also drastically influence who you become as a person. If you surround yourself with negative people, it becomes hard to be your best self.

Personally, I make sure I mainly surround myself with people who are positive, knowledgeable, inspiring, supportive and go for what they want in life. I have masterminds, friends and mentors that help me thrive. There is no way I would have become who I am Today if I didn’t have the right environment.

Now I can tell you who you should spend time with. Just be aware. Make sure you understand which relationships drain you and which ones uplift you. Which environment makes you thrive and which one doesn’t.

Today’s talk is with Jay Shetty. A very wise man at quite a young age. He explains very clearly that he would never have wanted to become a monk if he hadn’t met one.

Day 4 🚀 Your greatest investment is the one you make in yourself

You can invest in the stock exchange. In property. In better relationships. But the greatest investment is in yourself.

Whatever you learn, it bceomes something no one can take away from you. Your life situation, your finances, your relationships, they will all reflect who you are as a person.

So make sure you prioritise your personal growth.

Last year, I spent $6,000 to attend Date with Destiny with Tony Robbins. Some people around me were shocked. But some people invest the same kind of money in a watch or a nicer car and it doesn't seem to shock as much. I think it's non-sense. I know in the long run I will get a huge return on this investment.

Tony Robbins is the most famous coach in the world and his events gather thousands of people. So I wanted to share today one of his podcast episode that I love.

Day 3 🚀 You can grow new brain cells. Here’s how.

I’m a pretty heady guy. I like things to be backed up by science.

So how come some people seem to keep learning as they grow older. And they seem to learn faster and faster? It is because they grow new brain cells.

Your lifestyle, your environment, and the very fact of learning help you grow more brain cells.

This talk motivated me to keep learning new skills. Whether it is digital marketing, playing an instrument, learning a new language or practicing a new sport. It also motivated me to make sure I eat healthy, sleep enough, meditate and exercise regularly.

This is a very empowering discovery that gives a more scientific understanding of why it’s important to have a growth mindset. Enjoy this TED talk!

Day 2 🚀 Do you have a growth mindset?

Congrats again on taking action towards feeding your mind with empowering content.


Sadly, most people constantly feed their mind with negativity, blame, fear or anger. They watch the news and think the world is a scary place. They watch advertising and think material possessions will make them happy. I could talk about it for hours.

But let’s focus on the positive!

We live at a time when we can choose to feed our mind with the best people and the best quality content. Thanks to the Internet, we now have access to the top CEOs, athletes and artists who can give us their best tips. We have access to more information than the President of the US had even 20 years ago.

So if we are mindful, we can make sure we listen to the right content. And what we feed our mind with will direct the course of our life. If you listen to negative people and news, you’ll become negative. If you brainwash yourself with content from the best, you will tend to become a better version of yourself.

There is actually a scientific background to it. What we think becomes a self-fulfilling prophecy.

I can’t think of anyone that explains it better than Dr Joe Dispenza. He combines neuroscience, quantum physics and ancient wisdom. That’s your video for Today.

Day 1 🚀 Be mindful of how you feed your mind

Congrats again on taking action towards feeding your mind with empowering content.


Sadly, most people constantly feed their mind with negativity, blame, fear or anger. They watch the news and think the world is a scary place. They watch advertising and think material possessions will make them happy. I could talk about it for hours.

But let’s focus on the positive!

We live at a time when we can choose to feed our mind with the best people and the best quality content. Thanks to the Internet, we now have access to the top CEOs, athletes and artists who can give us their best tips. We have access to more information than the President of the US had even 20 years ago.

So if we are mindful, we can make sure we listen to the right content. And what we feed our mind with will direct the course of our life. If you listen to negative people and news, you’ll become negative. If you brainwash yourself with content from the best, you will tend to become a better version of yourself.

There is actually a scientific background to it. What we think becomes a self-fulfilling prophecy.

I can’t think of anyone that explains it better than Dr Joe Dispenza. He combines neuroscience, quantum physics and ancient wisdom. That’s your video for Today.